Create a New Event (as a Draft)

Summary

After completing this how-to you will have all the information you need to create a New Event Draft in Brickwork. This is the first step in creating a new event in the Brickwork platform. After this step, you can preview your event and publish it to your stores.

As a Corporate Admin, to get to Events happening at all Stores, you can begin by going to the "Events" section in the sidebar, navigate to "Events Overview", and then select "New Event" once on the page:

As both a Corporate Admin or a Store Manager, you can access store-specific events by navigating to the Store first, via the "Locations" menu and then going to "Store Events":

Fill out all the information required for the event.

• Title
• Select stores
  • From a Corporate level, you can create an event at as many stores as you would like. As a Store Manager, you can only create the event for the stores you manage.
• Select if the event is Public or Private - Private events can be password protected in order for guests to RSVP.
• Event occurs during business hours
  • When selected, the event will show as during business hours. This is great when hosting an event at several stores. If a Soho location is open from 10am-5pm and an Upper East Side location is open from 12pm-5pm, the event will occur during each respective store's hours. 
• Start date/time and End date/time
  • Pick the day and time of your event. If "event occurs during business hours" is selected, you will not need to select a time. Selecting the same date for both the start and end date will apply the event to that day only.
• Description

• Collect RSVP
  • Check this box if you would like to collect RSVPs for this event. We highly recommend you do! This is a great way to get insight into the attendee size & to collect customer emails.
    • Max attendees must be set if you collect RSVPs
    • Promo code - If the event includes a sale or a discount, you can apply the promo code here.
    • Legal information

• Image - We suggest using an event image for all events. Images help with SEO value and they make the event more interesting for customers.

• Hashtags - Add Social hashtags for impact! When a customer shares this event on Twitter or Facebook, these hashtags will be searchable. 

• Publish date - Add a publish date and time so that this event automatically publishes at a later date if you do not want to do so immediately.

If you are a Corporate Admin, you will notice that most fields have a lock icon:

The lock icon is important:

• If you are creating an event at several stores, it is important to lock all fields unless you would like individual store teams to update certain fields. For example, if I wanted all stores hosting this event to update the time of the event, I would leave that field unlocked.
• If you leave a field unlocked and then try to go in and update that field at the Corporate level later, the changes will not be reflected in stores.
• To read more about this system, please refer to: Lock Fields During Event Creation.

When all of the above steps have been completed, create your event! If the publish date is set to a time in the future, this will create a draft of your event that you can then preview before publishing.

Your Event is Still a Draft

After your draft is created, you can Preview the event, edit it to make any changes, or Publish it.

Corporate Admins:

• If the event was created at 1 store you must go into that specific store's event section to preview the event.
• If the event was created at several locations, you can click on the dropdown to select a store to preview.