Create a New Event (as a Draft)

Summary

After completing this how-to you will have all the information you need to create a New Event Draft in Brickwork. This is the first step in creating a new event in the Brickwork platform. After this step, you can preview your event and publish it to your stores.

As a Corporate Admin, to get to global events, you can begin by going to the "Events" icon in the top right, and then select "New Event" once on the page:

As both a Corporate Admin or a Store Manager, you can access store-specific events by navigating to the store page first, and then going to Events > New Event in the header:

Fill out all the information required for the event.

• Title
• Select stores
  • From a Corporate level, you can create an event at as many stores as you would like. As a Store Manager, you can only create the event for the stores you manage.
• Select if the event is Public or Private - Private events can be password protected in order for guests to RSVP.
• Event occurs during business hours
  • When selected, the event will show as during business hours. This is great when hosting an event at several stores. If a Soho location is open from 10am-5pm and an Upper East Side location is open from 12pm-5pm, the event will occur during each respective store's hours. 
• Start date/time and End date/time
  • Pick the day and time of your event. If "event occurs during business hours" is selected, you will not need to select a time. Selecting the same date for both the start and end date will apply the event to that day only.
• Description

• Collect RSVP
  • Check this box if you would like to collect RSVPs for this event. We highly recommend you do! This is a great way to get insight into the attendee size & to collect customer emails.
    • Max attendees must be set if you collect RSVPs
    • Promo code - If the event includes a sale or a discount, you can apply the promo code here.
    • Legal information

• Image - We suggest using an event image for all events. Images help with SEO value and they make the event more interesting for customers.

• Hashtags - Add Social hashtags for impact! When a customer shares this event on Twitter or Facebook, these hashtags will be searchable. 

• Publish date - Add a publish date and time so that this event automatically publishes at a later date if you do not want to do so immediately.

If you are a Corporate Admin, you will notice that most fields have a lock icon:

The lock icon is important:

• If you are creating an event at several stores, it is important to lock all fields unless you would like individual store teams to update certain fields. For example, if I wanted all stores hosting this event to update the time of the event, I would leave that field unlocked.
• If you leave a field unlocked and then try to go in and update that field at the Corporate level later, the changes will not be reflected in stores.
• To read more about this system, please refer to: Lock Fields During Event Creation.

When all of the above steps have been completed, create your event! If the publish date is set to a time in the future, this will create a draft of your event that you can then preview before publishing.

Your Event is Still a Draft

After your draft is created, you can Preview the event, Edit it to make any changes, or Publish it.

Corporate Admins:

• If the event was created at 1 store you must go into that specific store's event section to preview the event.
• If the event was created at several locations, you can click on the dropdown to select a store to preview.