Brickwork’s goal is to help power the digital to store customer journey. As part of that, we want to connect a shopper’s online behavior with their in-store appointments to provide the best overall experience.
Knowing which products a shopper was browsing online gives the sales associate powerful insight and context into what the shopper is looking for. This helps them customize the appointment experience for that specific shopper, resulting in a more customized experience for the shopper and higher conversion rates and purchase amounts for the retailer.
The first feature built using Tracking Pixel data is the ability for store associates to see recently browsed items of the shoppers booking an appointment.
How does the tracking pixel work?
The tracking pixel is a snippet of html that Brickwork clients can install on their product detail pages, which allows Brickwork to associate the browsing behavior of their customers.
When a shopper visits a page containing the Brickwork tracking pixel, as long as that page also includes Open Graph tags (specifically og:title, og:image, and og:url), our tracking pixel will record that shopper’s anonymous cookie ID along with the relevant open graph tags to record what products the shopper has been browsing.
How do recently browsed items work?
If a shopper books an appointment online after viewing product detail pages, the store team and associates will be able to see images of the most recently browsed items. Clicking on an image will open a url of that product detail page in a new window.
As a Corporate Admin or Store Manager, go to "Appointments" at the store level, then select "Manage Appointments" and click into an appointment. In the modal that pops up, you should see a list of recently browsed items in the center column:
As an Associate, when clicking on an appointment assigned to you, below the box where you can add a note about the appointment, you should see a list of recently browsed items.
If you have any additional questions about this feature, please reach out to firstname.lastname@example.org.